http://www.youtube.com/watch?v=tZXM_g3mqew&feature=relmfu
Mayhem, the popular character from the series of new Allstate commercials, has become pretty popular. Insurance is an easy thing to sell, because insurance is very important, and everybody needs it. Mayhem tries to convince the consumer that if you don't have Allstate, you won't be protected well. I think this is one of the more effective insurance commercials. Most insurance commercials focus on how good of a deal you get, but this one makes a hypothetical situation that shows the scares of having a cheap insurance policy, and while it was completely fiction, has a pretty good underlying message.
